However the Charlotte stand was one of the first I came across that really caught my eye. Each piece of Jewellery was sitting on an individual minature gold chair with blue velvet upholstry. Some of the designs weren't to my taste i'll admit but some definitely were! A lot of the companies, once they discovered you didnt have thousands of pounds to invest weren't interested in talking to you and infact some wouldn't even let you near the stand unless you showed them a business card. However the people from this company were extremely friendly -they asked what I studied and even said they had heard of the School. They even gave me a beautiful book with pictures of a collection inside,
This book is filled with family pictures and patterns with their jewellery designs and drawings running throughout. This is what appeals to me most about this company. They are a german company which are ALL about family. Its a family run business that designs for families. Their concept is that their pieces can be collected and added to throughout generations and developed through generations as a forever changing airloom. A clever approach as they hope to get a customer for life not just one purchase.
I like the thought of taking on a piece like this then adding your own part to it and passing it down. I admire the ethos of designing and selling for pleasure and to create something for another family to enjoy as opposed to creating generic jewellery that is worn maybe for a few months until it is thrown in a box never to be seen again. I'm really looking forward to seeing what Charlotte will pull out of the bag this year when i return to Inhorgenta! In other news I went to an Intellectual Property Law lecture today....snorefest!!





















